Last updated 3 September 2026
The details of your notice — the reference, the vehicle registration, the dates, the operator and the amount. Your name, postal address and email, which go on the letters and let you back into your case. Your answers to the eligibility questions. Payment is handled by Stripe; we never see or store your card details.
If you arrive from an advert we record the click identifier and campaign parameters, so we can tell which adverts are worth paying for.
We do not keep it. When you scan a notice the image is held in memory only for as long as it takes to read the details off it, and is then discarded — it is never written to our disks and never attached to your case. What we keep is the text that was read from it: the reference, the registration, the dates, the location and the amounts.
To read it, the image is sent to Ollama, which runs the model that does the text extraction. Their published terms state that images and prompts are processed transiently and kept no longer than the request takes, are never logged, and are never used to train any model — and that the same no-logging, no-retention rules bind their infrastructure partners. You do not have to take our word for either half of this: read their policy.
Documents you later upload to a case yourself — evidence, a letter from the council — are different: those we do store, against that case, and they are deleted with it.
For airport and other keeper-liability appeals we do not ask who was driving, and there is no free-text box in that route in which you could tell us. This is a design decision, not an oversight: information we never hold is information that cannot end up in a letter.
Where free text does reach us from elsewhere in the product, it is filtered for driver admissions before it is stored against a keeper-liability case.
To produce your documents and run your case — that is the contract you entered into. To meet our own legal and accounting obligations for payments. And, on the basis of our legitimate interest in running a business, to understand which adverts and pages work.
Our own staff, when reviewing a case or adjudicating a refund claim. Stripe, for payments. Our hosting and email providers. Ollama, which receives the image of your notice in order to read it, under the terms described above. Analytics providers receive event data about page views and purchases, not the contents of your notice or your letters.
If you accept analytics cookies, Hotjar records how pages are used — where you scroll, tap and click — so we can see which parts of the site get in the way. What you type is not recorded, and the recording is switched off entirely on the signed-in pages that show your case. If you decline, nothing is recorded at all.
We do not sell your data.
Case data is deleted 30 days after the case is created — the record itself and any documents uploaded against it, removed from the database and from our storage alike. That window is what lets you come back to a live appeal and lets a guarantee claim be checked against what we actually drafted. Payment records are kept for as long as accounting rules require. You can ask us to delete your case sooner at any time.
You can ask for a copy of what we hold, ask us to correct it, ask us to delete it, or object to how we use it. Reply to any email from us and say so. If you are unhappy with how we respond you can complain to the Information Commissioner’s Office.
We use storage in your browser to remember your answers between the intake and the check, and to keep you signed in. Analytics, advertising and session-recording cookies are only set once you agree to them, and the recording tool is not even loaded until you do.